14th Edition

The 30/30 Challenge

They have only gone and done it. Ian Brown’s Cycle Shop Riders have reached the enormous milestone of raising £1,000,000 for Les Bourgs Hospice. Our 100 riders this year raised a staggering £83k under very tough fundraising conditions. The additional £25k to reach the ultimate aim was donated by Only Fools and Donkeys, Ken Wrigley from Ocorian, an anonymous donation and topped up with a further donation from this years main supporter Specsavers. So proud of Paul Brehaut for coming up with this idea back in 2008. But most of all I wish to thank ALL 560 riders who have taken part once or more times over the years. We would not have got to this milestone without you. You have made a difference to so many people. THANK YOU


2023 Registration is now open

Entry is limited and so will be filled by those that can commit to the fundraising ethos of previous 30/30 challenges.

The dates for the challenge in 2023 are Day 1 on Saturday 29th April and ending on Sunday 28th May, the day of the annual Rocque to Rock Bike Ride.


Formal participation will be by those that commit to trying to raise as much as £900 for Les Bourgs (£30 for 30 Days).

The 30/30 so far

The Facts

Funds Raised

Previous Editions


4th Edition

4th Edition

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3rd Edition

3rd Edition

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2nd Edition

2nd Edition

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1st Edition

1st Edition

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How it works

1 Hour

Ride for at least one hour a day, that’s it

Individually / Team

On your own or in teams

Every Day

Between the 29th April 2023 and 28th May 2023.

Just Ride

Ride wherever you like!


Day one will be on Saturday 29th April 2023 starting with a 30in30 Group Breakfast.

Day 30 will be Sunday 28th May 2023 meeting at Ian Brown’s Cycle Shop for a catch up with all the riders and cycling together to the end of the Rocque to Rock.

There will be various events organised by the riders themselves, Family Bike Rides, Quiz Nights, Treasure Hunts, Everest Challenges, BBQs, Static Bike Rides, Meals In, Meals Out, Pub Nights, and many more.

Please let us know if you are planning anything.

The “Final Word” event to announce the total of this year’s fundraising takes place on the evening of Thursday 15th June 2023 at Specsavers Headquarters,La Villaize.

Where / How?

You may ride alone or with others. You may ride as far as you like. You may ride a bit in the morning and the remainder at night.

On Day One all riders are invited to enjoy a free breakfast together.

Also on the final day riders are invited to a celebratory drink and snacks at Ian Brown’s Cycle Shop from 11.00 am and ride their final mile together in procession to the end of the Rocque to Rock at North Beach.

Riders also are invited to an evening presentation with welcome drinks and buffet on Thursday 15th June when it is announced the total of all this year’s fundraising.

Remember your only pledge is that you ride your bike for at least 60 minutes each day. If you need to go away then you may choose to ride your hour on a stationary bike within a hotel’s gymnasium and this is acceptable.

If for reasons beyond your control you need to miss a day then you can catch up as soon as time permits.